About us

By age 12, most people in the Western world have already learned to abandon themselves.

They’re told—again and again—to trade joy for responsibility, imagination for productivity, and play for performance. And they believe it, because the adults they admire did the same.

Without play, we don’t explore—we compartmentalize.
We don’t create—we compare.
We build inner maps of right and wrong, good and bad, safe and unsafe—not based on truth, but on fear and imitation.

Over time, it becomes harder to think freely, solve problems creatively, or even know what brings us joy—let alone who we are without the pressure to prove, produce, or perform.

OUR MISSION

We’re on a mission to reintegrate play into the lives of adults, unlock human potential through finding fun at all stages of life, and change the way society views and values play for adults.

  • OUR MANTRA

    Everything Is Havefunable.

  • OUR GOAL

    Create multiple streams of happiness.

  • OUR OBJECTIVE

    PLAY, to win.

Majida smiling with lollipop

MEET MAJIDA!

Alright, I’ll admit it. Living without prioritizing play made me feel like a real adult. The kind of adult that I was taught to aspire to be – responsible and mature.

I too, got duped into believing that prioritizing play, as an adult, was pathetic. I took care of things. I got things done. And that’s what I thought being a grown-up was all about … Living La Vida BORING!

CALLE PLAY

In Spanish, CALLE means STREET and CALLE PLAY translates to PLAY STREET (not street play).

10 Facts to GET TO KNOW US BETTER.

1. WE DO THIS BECAUSE WE LOVE IT!

We genuinely enjoy what we do, and it shows!

2. WE BELIEVE THAT EVERYTHING IS HAVEFUNABLE!

We approach EVERYTHING with a playful perspective, and we’re better for it!

3. WE DON'T DO LAME, MEDIOCRE, OR BORING!

That would be lame, mediocre, and boring!

4. WE’RE NOT FOR EVERYONE!

Some people truly hate laughing, having fun and enjoying life as much as possible – and that’s okay. We are not them.

5. WE BUILD TRUST THROUGH TRANSPARENCY.

We make time to reflect, celebrate successes, grow from mistakes, and never take ourselves too seriously ... and we share as much of that with our community as possible.

6. We uphold a “Be a Good Human” Policy.

We do not tolerate racism, sexism, ageism, or anything else born of bigotry, hatred, or people projecting their own traumas onto others. Period.

7. WE'RE NOT PERFECT, AND WE DON'T TRY TO BE.

Real humans who value enjoying life run this company, not machines.

8. WE SELL THINGS THAT HELP OUR CLIENTS AND CUSTOMERS TO GROW AND FEEL GOOD!!

We’re really proud to create products and offer services that explicitly and intentionally add joy to the lives of so many!

9. WE LIKE TO DELIVER WOW, CREATE FUN, AND BE A LITTLE WEIRD SOMETIMES!

In other words, we frequently let our inner Peter Pan shine...and we shine that same joy into our products, services, and content!

10. WE TRULY LOVE OUR CUSTOMERS AND OUR COMMUNITY!

We’ve got your back, and we support your growth. Thank you for letting us love you and for loving us back!

JOIN THE JOYOUS REVOLUTION & FOLLOW US!