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Majida La Luz

Play teaches you to trust your own voice, not the one the world trained you to use.

WHY DO WE WANT ADULTS TO PLAY?

It’s simple. Play is as essential to well-being as sleep and nutrition—and just like those, most adults aren’t getting enough of it. We forget that play isn’t a reward for having a good life; it’s how we build one.

Our founder, Majida La Luz, a Playologist, innovator, and former educator, built Calle Play® as a joyful rebellion against burnout and disconnection. Her work invites grown-ups to remember who they were before they forgot how to play.

Read More About Calle Play
100% BLACK OWNED. 100% WOMEN OWNED.    100% BLACK OWNED. 100% WOMEN OWNED.    100% BLACK OWNED. 100% WOMEN OWNED.    100% BLACK OWNED. 100% WOMEN OWNED.   
  • STEP 1: TAKE THE QUIZ AND DISCOVER YOUR PLAY PERSONALITY!

    Start here to find out how you play best—and unlock personalized insights to bring more joy, creativity, and ease into your everyday life.

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  • STEP 2: GET THE HANDBOOK AND DIVE DEEPER INTO YOUR PLAY STYLE! 

    Explore your Play Personality in more depth, get custom tools and tips, and turn your insight into real-world impact—at home, work, or wherever you grow.

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  • STEP 3: PLAY WITH US—LITERALLY!

    Bring your people together with the EveryDEI People® card game or rep your joy with gear that sparks curiosity and connection everywhere you go.

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  • STEP 4: JOIN PLAY ALCHEMY® COACHING AND TRANSFORM YOUR LIFE THROUGH PLAY!

    We’re making a significant difference in how education is approached, delivered, and received, using gamification.

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